DETERMINING THE LEVEL OF SATISFACTION RELATED TO SHOPPING EXPERIENCE OF TOURISTS VISITING MARMARIS
MARMARİS’İ ZİYARET EDEN TURİSTLERİN ALIŞVERİŞ DENEYİMLERİNE İLİŞKİN MEMNUNİYET DÜZEYLERİNİN BELİRLENMESİ

Author : Çağrı SÜRÜCÜ - Aydan BEKAR - Nisan YOZUKMAZ - Ramazan İNAN
Number of pages : 545-554

Summary

Shopping is an important part of tourism and it is also an important motivation tool. However, it is one of the important activities performed by tourists. The characteristics of places such as shops, bazaars and shopping centers that serve tourism in destinations are important factors on the level of satisfaction of tourists in their shopping experiences. This research was conducted to determine the satisfaction levels of tourists visiting Marmaris. The population of the study consists of foreign tourists visiting Marmaris and shopping. According to the results of the research, while tourists find the physical characteristics and product characteristics and accessibility of shopping places most relevant to shopping places in their shopping experiences; they find communication with the customer less adequate. The effect of the factors related to the adequacy of the shopping places on the general satisfaction levels are product characteristics and accessibility and physical characteristics of the store / market in order of importance; it was determined that the communication with the customer did not have a significant effect on the satisfaction levels of tourists regarding shopping.

Keywords

Shopping Experience, Tourist Satisfaction

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