The aim of this study is to determine the effects of socio demographic factors of educators on each of Maslow’s needs via a Chi-Square analysis based, visual decision tree method. With this purpose, the effects of the socio-demographical factors such as gender, occupational status, year of experiences, brunch, graduation status among teachers, school directors, and inspectors on five motivational needs which are physiological, safety, love and belongingness, esteem and self-actualization described by Maslow (1943/1970) were examined by paired sample t test, Correlation analysis and Chi Squared Automatic Interaction Detection (CHAID) analysis. The study is based on randomly selected 2003 educators in Ankara-Turkey. Some descriptive statistics and figures that show the significant variables on educators’ needs are given in related tables and figures. According to the results of the analysis, while needs of Safety found the most important need with the mean point of 4,53 over 5, needs of belonging found less important than the other needs with the mean point of 4,01. Results show that these needs of the educator are not met enough. Meting these needs is important for the educators to conclude their works more motivated. There found statistically significant correlations between all the needs of educators as a result of correlation analysis. There also found a significant difference between the needs of the educators, as a result to the paired sample t test. Results of CHAID analysis showed that while the experience of the educators is the most important factor on Physiological Belonging and Self-Actualization needs, gender is the most important factor on Safety and Esteem needs.
Motivation, Job Satisfaction, Maslow’s Needs Of Hierarchy, CHAID Analysis