@article{2014,title={THE EFFECT OF INSPIRATION AND RESEARCH IN FASHION DESIGN ON CREATIVITY},abstractNode={Originality and creativity are among the factors behind the success of contemporary fashion products. Creativity which is believed everyone has a little inside is not enough alone to design creative products. That’s why designers need an inspiration and a deep research which is going to increase their creativity before design process. During this design process designers feed their imagination via different channels and at the end of this process, abstract ideas of imagination turns into concrete products. Feeding imagination and creativity can be achieved by analyzing and researching the source of inspiration. Mentioned inspiration can arise from the interaction between designers and their surrounding items, and also from abstract concepts, historical events, cultural and traditional habits, and living conditions. That’s why, it is nearly impossible to limit these inspiration. In addition to originality of the source of inspiration the other important thing is the interpretation of inspiration according to expectations of consumers and contemporary trends. Because, like all industrial products, reproducibility, salability, usability and consumer demand are important criteria for fashion design products. And it requires comprehensive research firstly, according to target consumer and contemporary trends, secondly according to source of inspiration which is stated to increase creativity. Besides it is also important topic to interpret these data in terms of an aesthetic filter. This aesthetic filter can be based on the interpretation of inspiration through the use of design basics and principles.},author={Duygu Kocabaş ATILGAN},year={2014},journal={The Journal of Academic Social Science Studies}}