HYBRID TOURISM WITHIN THE CONTEXT OF TOURISTIC PRODUCT DIVERSIFICATION: GLAMPING
TURİSTİK ÜRÜN ÇEŞİTLENDİRME BAĞLAMINDA HİB-RİT TURİZM: GLAMPİNG ÖRNEĞİ

Author : Mehmet Han ERGÜVEN -- Aysel YILMAZ - Derya KUTLU
Number of pages : 255-265

Abstract

While prolonging human life is an indicator of healthy living and aging, it also brings along the fact that people tend towards a consumption process that focuses more on experiences. It is observed that rather than purchasing expensive caravans/trailers, people began to show a tendency towards a new tourism type, which offers them the convenience and comfort of caravans/trailers and the opportunity to spend time in nature. Within this context, “glamping” appears as a hybrid tourism product, which combines camping and luxury, and which is considered as the tourism trend of 2020s. When it comes to Glamping, the first thing that comes to mind is a range of accommodation that is continuing to

Keywords

Touristic product, Diversification of products, Hybr

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