The research subject of this study is revealed to the buying behavior of consumers about counterfeit products in our country being the world’s second largest market of counterfeit products. In this research it was determined that is counterfeit products bought by especially young consumers in Turkey, why they exhibit the behavior of buying these products and how way of behaviour to counterfiet products in our country in general. Counterfeit products and identifying of consumer behavior to these products will be able to guidance to concerned regarding measures to be taken in this regard. Thus, it is great importance of being revealed the causes of the purchase behavior to counterfeit products, determined the dimensions of these products, emphasised of the measures (legal and ethical range of efforts including consumer education) against to them, about counterfeit products both in terms of awareness and consumer rights and protection the legal rights of businesses being imitated their original products.
Business, Consumer, Imitation(Counterfeit) Product, Counterfeit Brand, Consumer Behaviour