SOCIAL VALUES THAT CHANGED AND BEING VALUELESS IN ADVERTISEMENTS
REKLAMLARIN DEĞERSİZLEŞTİRDİĞİ VE DEĞİŞTİRDİĞİ TOPLUMSAL DEĞERLER
Author : Feridun NİZAM
-- Tuğba ADIGÜZEL
Number of pages : 127-150
Abstract
Consumption means destroying, spending, wasting, ending (Williams, 2002; 68). Consumption is the satisfaction of the material and spiritual demands of human beings. In this study, advertisements which are trigger of consumption culture are analyzed in relation to social values. Five advertising films on love and affection, neighborhood, frugality, sharing and respect for old age were examined. It has been determined that sample advertisements analyzed with descriptive analysis method carry slogans and demonstrations to change values.
Keywords
Advertisements, Consumption, Social Values, Consumption Culture
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