CONSUMERS’ EVALUATION OF ORGANIC PRUDUCTS ACCORDING TO THEIR DEMOGRAFIC CHARECTERISTICS: AN APPLICATION IN KIRŞEHİR PROVINCE
TÜKETİCİLERİN ORGANİK ÜRÜNLERE YÖNELİK DEĞERLENDİRMELERİ: KIRŞEHİR İLİNDE BİR UYGULAMA

Author : Halil Özcan ÖZDEMİR -- Neşe ACAR - Bülent ÇİZMECİ - Recep KAHVECİOĞLU
Number of pages : 493-505

Abstract

In the 21. St century, organic agriculture has been done more day by day both in the World and in our country and World organic food market is gradually growing. In our country, most of our organic products are exported and domestic demand is growing gradually. Although we have a suitable ecologic geography, our part in World organic food market is unfortunately low. This study aims to examine whether there is any difference in the perceptions of the participants towards organic products according to their demografic characteristics. For this purpose, a questionnaire was applied to 420 participants in Kırşehir province. Ki-Square analysis and descriptive statistics were used to evaluate the data. The organic product market is growing rapidly worldwide and global organic food market has been growing more and more. Turkey is a typical case among developing countries for the development of organic agriculture based on export potential. Most of the current organic production is exported mainly to the EU countries and the domestic market has been growing (Demiryürek, 2011: 27). The results indicate perceptual differences regarding the organic products according to gender (sensitivity to environment and conformity to quality standarts), marital status (high efficiency, calory, nutritional value, taste, appearance, price), educational status (health, conformity to quality standarts, production and expiration date, nutritional value) and income (conformity to quality standarts, taste, appearance).

Keywords

Organic Product, Organic Marketing, Retail, Conventional Agriculture, Organic Food Industry

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