THE EFFECT OF INTERNAL MARKETING ON HAPPINESS AND LIFE SATISFACTION OF EMPLOYEES: THE INTERMEDIARY ROLE OF NEGATIVE
İÇSEL PAZARLAMANIN ÇALIŞANLARIN MUTLULUĞU VE YAŞAM TATMİNLERİ ÜZERİNDEKİ ETKİSİ: NEGATİF DUYGUSALLIĞIN ARACI ROLÜ

Author : Emin EMİRZA
Number of pages : 369-387

Abstract

This study aims to identify the intermediary role of negative affectivity in the effects of internal marketing on happiness and life satisfaction of employees in organizations. Two basic hypotheses were developed. To test these hypotheses, the convenience sampling method was used with 324 white and blue collar workers from 7 firms in Kayseri Organized Industrial Zone. It was found (a) that internal marketing has a significant positive effect both on happiness and life satisfaction of employees, (b) that there are significant positive relationships between internal marketing and happiness and life satisfaction, (c) that there are significant negative relationships between internal marketing, happiness and life satisfaction and negative affectivity, and (d) that negative affectivity has a significant partial intermediary role in the effects of internal marketing on happiness and life satisfaction.

Keywords

Internal Marketing, Negative Affectivity, Happiness, Life Satisfaction

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