THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION MÜŞTERİ YÖNLÜLÜK, İNOVASYON YÖNLÜLÜK VE İŞLETME PERFORMANS İLİŞKİSİ: BİR UYGULAMA
This study was carried out with the aim to determine the relationship about innovation activities, customer orientation and business performance in tourism/hotel businesses. For the purpose of the study, primarily literature review was conducted. To determine the relationship about customer orientation, innovation orientation and business performance in tourism businesses, the studies conducted before were examined and a scale was developed.In Ağrı city center, a survey was conducted face to face with managers and employees in the certified tourism business. The data obtained from a total of 63 participants were analyzed in SPSS 17.0 program. Innovation activities and the relationship between customer orientation and business performance was determined
Keywords
Customer Orientation, Innovation, Business Performance, Tourism Sector
@article{2014,title={THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION},abstractNode={This study was carried out with the aim to determine the relationship about innovation activities, customer orientation and business performance in tourism/hotel businesses. For the purpose of the study, primarily literature review was conducted. To determine the relationship about customer orientation, innovation orientation and business performance in tourism businesses, the studies conducted before were examined and a scale was developed.In Ağrı city center, a survey was conducted face to face with managers and employees in the certified tourism business. The data obtained from a total of 63 participants were analyzed in SPSS 17.0 program. Innovation activities and the relationship between customer orientation and business performance was determined},author={Gülşen KOCAMAN-- Orhan KÜÇÜK},year={2014},journal={The Journal of Academic Social Science Studies}}
Gülşen KOCAMAN-- Orhan KÜÇÜK . 2014 . THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION . The Journal of Academic Social Science Studies.DOI:10.9761/JASSS2575
Gülşen KOCAMAN-- Orhan KÜÇÜK.(2014).THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION.The Journal of Academic Social Science Studies
Gülşen KOCAMAN-- Orhan KÜÇÜK,"THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION" , The Journal of Academic Social Science Studies (2014)
Gülşen KOCAMAN-- Orhan KÜÇÜK . 2014 . THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION . The Journal of Academic Social Science Studies . 2014. DOI:10.9761/JASSS2575
Gülşen KOCAMAN-- Orhan KÜÇÜK .THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION. The Journal of Academic Social Science Studies (2014)
Gülşen KOCAMAN-- Orhan KÜÇÜK .THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION. The Journal of Academic Social Science Studies (2014)
Format:
Gülşen KOCAMAN-- Orhan KÜÇÜK. (2014) .THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION The Journal of Academic Social Science Studies
Gülşen KOCAMAN-- Orhan KÜÇÜK . THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION . The Journal of Academic Social Science Studies . 2014 doi:10.9761/JASSS2575
Gülşen KOCAMAN-- Orhan KÜÇÜK."THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION",The Journal of Academic Social Science Studies(2014)
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