In this study, mass media’s trust-building attitudes concerning political news along with conditions and factors affecting the formation of trust to political messages in public perception is been tried to find out in the light of a comprehensive, scientific determination of the concept of trust. Not only studying the trust of the public to subject and event selection, accuracy of explanations and interpretations in or about political news were necessary, but also examination of the discursive context, social reality as well as reasoning and interpretation logics of the public formed by culture, knowledge, etc. was required. This requirement is primarily related to the fact that the mass media’s trust-building presentation methods are producing a subjective, social reality in which they meet the credibility and reader interest by using special linguistic and rhetorical tools within their discourse and logic, however this compliance is in the context of the scientific reality quite often invalid. In language formation of mass media through rhetoric strategies and discursive context composition, scientific realities and rhetorical realities are coming together, which means that the semantic information is coming along with the rhetoric-semiotic information connotatively and metaphorically, which in consequence is creating trust problems of a new kind. The analysis of rhetoric and discourse of mass medias’ presentation of political news could be competent to identify persuasion, ulterior messages and purposes and thereby the trustworthiness of the statements and even able to classify/qualify the expressing as well as to show force quantity and offer alternative critical approaches.
Trust, Discourse, Rhetoric, Political Communication, Mass Media